Death road to canada electric guitar1/21/2024 ![]() ![]() At the age of 15, the French-Canadian worked at a guitar repair shop, where he learned the craft of the business. LaSiDo's founder, Robert Godin, learned how to play the guitar at the age of 7 and became involved in guitar making and the retailing of musical instruments as a teenager. For the store owner, margins are good and customers are satisfied, resulting in a loyalty to the LaSido lines and leading to the company's current status as the top seller of acoustic guitars in North America. Making a good $200 guitar is hard." (Although its guitars start at the $200 level, LaSiDo also produces customized instruments that sell for more than $2,000.) Another important factor in the company's growth has been its marketing approach, selling directly to smaller dealers, while generally avoiding national chains, to keep down prices and maintain "product value." Although most consumers may not have heard of LaSiDo's guitar lines, because the company has opted not to advertise or make a major splash at trade shows, they are attracted to the instruments at the retail level due to their superior sound and attractive price. In the words of Robert Godin, "Making a good $2,000 guitar is easy. Maintaining a balance between cost and the quality of the instrument has been a key to LaSiDo's success. Moreover, it simplifies accounting, making it easier to determine the labor cost per guitar. LaSiDo believes that a limited range of activities in small facilities results in great efficiency and fewer production errors, as well as promoting better communication and camaraderie among workers. The New Hampshire plant is devoted entirely to electric guitar assembly. ![]() On the second floor, Art & Lutherie guitars are assembled. In another Quebec community, Princeville, located 100 miles away, a variety of wooden parts are produced on the ground floor, including bridges, braces, necks, electric guitar bodies, and side assemblies. In the village of La Patrie, one plant is dedicated to assembling headstocks and necks, while a nearby facility assembles and finishes acoustic guitars. Unlike its major competitors, who mass-produce many of their products under a single roof (relying on cheap Asian labor), LaSiDo employs a decentralized manufacturing approach, operating four small factories-three located in Quebec and one in Berlin, New Hampshire-each devoted to specific tasks. Electric guitars are sold under the Godin name. The company's acoustic guitars are sold under five labels: Seagull, La Patrie (named after the small village where the company was launched), Simon & Patrick (named after the sons of LaSiDo's founder, Robert Godin), Norman (the line established by Godin's erstwhile partner), and Art & Lutherie (a line of entry level guitars). In addition to the North American market, LaSiDo sells to dozens of countries around the world. ![]() is the largest acoustic guitar producer in North America and also carries a line of electric guitars. With its head office located in Montreal, Canada, LaSiDo Inc. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |